Wojciech Grzegorczyk
Clients' Loyalty of a Bank
This article represents problems of clients' loyalty of a bank.
The main factors of clients' loyalty of the bank are:
a high complication level of bank products,
a clients' knowledge level of the bank service,
a necessity of an advising and individual attendance for the great part of bank services,
a clients' satisfaction level of purchases.
The creating and keeping the high level of clients' loyalty generate the following consequences:
a necessity of an extension of service offer and using a complex attendance,
a systematical researches of the clients' satisfaction,
a differentiation of an attendance form and a distribution net
an usage of information function in promotion.
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